Designed & Engineered by the Oscar-nominated team at VFX Los Angeles

Purposeful creation, using every AI & Filmmaking tool

Veo 3.1
Runway Gen-4.5
Kling v3
Seedance 2.5
Luma Ray 3.2
Nano Banana Pro
FLUX.2
Seedream 4.5
GPT Image 2
Ideogram v3
Krea 2
Lipsync 2 Pro
FLUX 3 Video

tools from first prompt to final export

models to choose between

LoRA and voice models you can train

The honest version

We've been running our VFX business since 2019. We got into the deepfake game super early because we knew AI was around the corner, we tried every model 100 times over and none of them gave us the control, quality and ownership we need. So we bootstrapped and built over 2 years what we wished existed. Now you can use it too.

Izzy Traub

Co-Founder

Charles H. Joslain

Co-Founder

Film

Every AI + Filmmaking tool combined. For independent thinkers & storytellers.

Commercials · UGC · Fashion

Where you build your brand from the bottom up.

Motion Graphics · Design

From simple captions to bulk campaigns with hundreds of posts ready for socials.

Video Games

The suite for asset-building & testing your game IPs.

Use your own API keys

Use your own API keys and the provider bills you directly, at whatever rate you already have with them. Your work still lands in the same project with the same record of who did what. But to make things easiest for yourself, just top your credit with us directly. No I.T. hassle.

A node graph built for real productions

Most AI tools give you a prompt box and a folder of downloads. Our node system is built the way a production runs: Shots sit inside sequences, every take is saved, and you set approvals directly. Try a second version of a shot, keep both, and always know which one makes the cut.

Train your own models

Upload your footage or images and train a model on our GPUs. Nothing to rent, nothing to set up. Your character, your product, or your look becomes a model you can use in any shot, so that a character's face, an object or a location stays fully consistent across a whole sequence instead of changing every time you generate.

Change the camera angle after the fact

Turn one still image into a space you can move a camera through, then pick the angle you actually wanted. Useful when the frame is right but the position is wrong, and for getting extra coverage of a setup that only ever existed as a single image.

Lipsyncing

Use an audio track to drive a character's footage, using models cleared for commercial work. Change a line in the edit, deliver in any foreign language you never record, or fix a delivery without going back to set, and the mouth actually matches the words.

06Coming soon

Plugins for the software you already use

To help secure complete authorship, the documenting of your work will keep track of your input using editing and compositing software, so the trail will not stop when you export. You will keep working the way you always have, and the history of your decisions will keep building while you create; instead of being laboriously pieced together later.

Adobe After Effects
Foundry Nuke
Adobe Premiere Pro
DaVinci Resolve
Adobe Photoshop
Blender

Relight and rebuild the scene

Change the light, the time of day or the whole environment on a shot you have already finished. The performance stays exactly as you shot it.

Turn standard footage into HDR

Convert normal footage up to high dynamic range so the color-grader has real room to work in. Delivering HDR stops being a separate shoot and becomes one more step, and bright areas keep their detail instead of going flat white.

3D assets to AI outputs

Create within our platform or import pre-existing 3D assets to drive your AI models into consistently outputting a specific object, vehicle, character or what have you.

10Provenance

Proof the work is yours

The U.S. Copyright Office is clear: purely AI-generated work is not protectable. Prompts, even great ones, do not count. What counts is your creative selection, decision-making arrangements and revisions + Your ability to document all of it. Root records every human input, asset-after-asset, task-by-task, and exports an unforgeable authorship dossier (an IP lawyer's dream really), to help you copyright and therefore monetize your creations.

Webinars, live help and support

Live sessions every week, included with every plan. Bring us a shot that is not working and we will go through it with you. Higher plans get their problem covered on the webinar, and for a real doozy you can upgrade & schedule a 1-on-1 call with us directly, so we can get in the trenches and sort you out.

From the VFX team behind The Bear, The Creator, the Aflac duck and countless other commercials & feature films.

Izzy Traub
Founder of VFX Los Angeles and Co-founder of Root
His background in data science gave us the edge to pioneer the merging of machine learning with traditional VFX tools at first (deepfakes, lip-syncing), before leading the development of Root. Highly technical and CTO by default, he can both guide users to perfect their workflows, and help engineer enterprise solutions for larger operations.
Charles H. Joslain
Co-founder of both VFX Los Angeles and Root
With 20 years in the film & advertising industry, ranging from MoGraph Designer initially, to becoming a Cannes-Lions nominated Director, Charles will mentor you most effectively through your narrative, branding, and overall story-telling problems: be it a script plot point or building a social media channel, he will help you strategize your creative process and how to implement it through Root.
Languages: English & French
Can Cangör
VFX Producer at VFX Los Angeles
With over 15 years of experience as Lead Producer & Compositor, Can is a magician with all things AI-FX. From helping you identify the best way to start your node graph, to which compositing trick to pull to achieve a celluloid-feel output, Can will help you explore all paths & tools Root offers you to achieve your precise vision.
Languages: English, German & Turkish

Pricing

Pick a plan.

Beginner

$9 /mo

650 credits a month

About 130 Nano Banana images, or 8 Kling v3 clips

Credits & storage

650 credits every month
20 GB asset storage

Support & provenance

Weekly live webinars, included
Authorship dossier: copyright-grade provenance

Indie

$49 /mo

4,000 credits a month

About 800 Nano Banana images, or 54 Kling v3 clips

Credits & storage

4,000 credits every monthNew
Unused credits roll over for 1 monthNew
80 GB asset storageNew

Team & models

2 seatsNew
Train up to 2 custom modelsNew

Support & provenance

Weekly live webinars, included
Authorship dossier: copyright-grade provenance